Childhood Story


Childhood, a children's clothing and toy store, was established more than 25 years ago in St Heliers Mall. Situated in the heart of St Heliers Village, our boutique store has become an integral part of the community. For generations, we have been delighting local families with our wonderful selection of beautiful children's clothing and toys, catering to all ages from Babies to Children (size 0 to 12 years)

At Childhood, we curate a collection of timeless treasures that will help you cherish precious moments from your child's early years. Our range includes premium brands carefully sourced from both New Zealand and Australia, ensuring quality, safety, and sustainability are at the forefront of our selection.

Whether you're looking for a small token or a truly special gift, our friendly and knowledgeable staff are here to assist you with practical advice. We offer a personalized ordering service and provide complimentary gift wrapping for all purchases made in-store.

Take a leisurely stroll along St Heliers beach and make a visit to our store, where we hope to become a part of your family's cherished childhood memories.

Childhood - "Embrace the magic of these years."

St Heliers Mall within footsteps from the Beach
 Shop 3, The Mall, 33 St Heliers Bay Road
 Auckland, 1071, New Zealand
Call 09-575 4260 or 021 526 385